Clothing brand name ideas

A label’s name ends up stitched into collars, printed on swing tags and typed into search bars. It has to look good small, read well in capitals, and still make sense when you add a second range.

Ways to name a clothing label

  1. Say who you dress

    A label made for one kind of customer can name them outright. They find you faster, and they know at once the clothes were made with them in mind.

  2. Name the garment you’re known for

    If one piece carries the business, put it in the name. It works best when that piece is what people already type when they go looking.

  3. Name the idea behind the label

    Some labels stand for a way of dressing more than a garment: worn again, worn to work, worn as art. A name about the idea travels across every range you add.

Before you settle on a name

  1. Search the business names register

    ASIC won’t register a name that is identical or nearly identical to one already registered. It ignores plurals, “the” and spacing when it compares names, and against other business names it also ignores word order and counts names that sound the same as one name.

    Checking a name with ASIC (opens in a new tab)

  2. Look for trade marks

    Registering a business name doesn’t give you exclusive rights to it. Only a trade mark does, so search the trade mark register as well.

    Australian Trade Mark Search (opens in a new tab)

  3. Settle the domain at the same time

    business.gov.au suggests registering a domain that reflects your business name, even before you have a website. If the .com.au you want is already held, its holder may be willing to sell it.

    business.gov.au (opens in a new tab)

Clothing names for sale on Dotto

General information, not legal advice. Dotto isn’t connected with ASIC, IP Australia or business.gov.au; we link to their pages so you can check with them directly. Their pages were last checked on 17 October 2026.