kimberly.com.au

Executive Summary

kimberly.com.au is an innovative digital platform designed to connect Australian consumers and businesses with verified local service providers in regional and remote Western Australia (WA). The platform addresses the chronic issue of discovering, comparing, and booking reliable tradespeople, professionals, and niche service providers in the Kimberley region. By leveraging modern web technology, curated listings, and community-driven reviews, kimberly.com.au aims to become the go-to marketplace for regional services, supporting local economies and improving access for both residents and visiting businesses.

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Problem

Regional WA, especially the Kimberley, faces several persistent challenges:

• Fragmented Service Discovery: Residents and businesses struggle to find reliable providers due to scarce online presence and outdated directories.
• Limited Digital Access: Many service providers lack the resources or know-how to maintain their own online presence.
• Trust Deficit: Word-of-mouth is dominant, with no centralised platform for verified reviews or transparent comparison.
• Inefficient Booking: Communication is often manual, leading to booking delays and missed opportunities.

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Solution/Product

kimberly.com.au offers a web-based marketplace featuring:

• Verified Listings: Only regionally-based, vetted providers are listed, with detailed profiles and service offerings.
• Community Reviews: Users can leave and browse authentic reviews, building trust and accountability.
• Intelligent Search & Filters: AI-powered tools help users match with the best provider by location, service, availability, and customer ratings.
• Seamless Booking: In-platform booking with optional calendar sync and notifications.
• Provider Portal: Service providers manage their profiles, respond to enquiries, and access booking analytics.
• Resource Hub: Articles and FAQs for both customers and providers to enhance digital literacy and service expectations.

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Market & Audience

Target Segments:

| Segment | Size (Est.) | Needs |
|---------------------|------------------|----------------------------------|
| Regional Residents | 37,000+ | Reliable, local services |
| Local Businesses | 2,000+ | B2B services, maintenance |
| Tourists/Visitors | 400,000/year | Temporary access to providers |
| Service Providers | 1,500+ | Lead generation, digital access |

Market Opportunity:

• WA regional service economy: >$200M p.a.
• Low digital penetration among providers
• Growing migration and tourism post-pandemic

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Monetisation

kimberly.com.au will use a hybrid revenue model:

• Subscription Plans:

- Free basic listing - Premium listing (AUD $39/month): Enhanced profile, featured placement, analytics

• Commission Fees:

- 5% commission on bookings made via platform (opt-in for providers)

• Advertising:

- Local banner ads, sponsored listings

• Partnerships:

- Affiliate revenue from insurance, equipment hire, and local commerce partners

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Go-To-Market

Phased Launch Approach:

1. Pilot (Broome, Derby, Kununurra):

- Onboard initial cohort of providers through direct outreach and regional business chambers. - Local PR, community radio, and targeted Facebook campaigns.

1. Expansion:

- Roll out to additional towns; leverage local ambassadors and council partnerships.

1. Tourism Season Push:

- Collaborate with accommodation providers and visitor centres for tourist bookings.Brand Positioning:

• Emphasise trust, local pride, and ease of use.
• "Your trusted local connection in the Kimberley."

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Operations

Team Structure:

• Founding team: CEO (regional business background), CTO (platform & integrations), Community Manager (provider relations)
• Part-time Customer Support (remote)
• Contracted local ambassadors for onboarding

Technology:

• Web app (mobile-optimised), scalable cloud infrastructure
• Secure payment gateway integration
• Automated review and verification workflows

Customer Support:

• Multi-channel: Email, chat, phone (business hours)
• Knowledge base for self-service

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12-Month Roadmap

| Quarter | Milestones |
|----------|--------------------------------------------------------|
| Q1 | MVP launch (Broome), onboard 100 providers, feedback |
| Q2 | Expand to 3 towns, launch in-app booking, reviews |
| Q3 | Tourism partnerships, mobile app beta, 500+ providers |
| Q4 | Regional marketing blitz, advanced analytics, 2,000 bookings |

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Risks & Mitigations

| Risk | Mitigation |
|-----------------------------------|------------------------------------------------------|
| Low provider adoption | Direct onboarding, incentives, local ambassadors |
| Quality control (fake reviews) | Manual moderation, verified bookings, review audits |
| Payment or data breaches | Industry-standard encryption, third-party audits |
| Seasonal demand fluctuations | Diversify into B2B, off-season content & services |
| Tech platform scalability | Build on modular, cloud-based architecture |

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KPIs

• Provider Onboarding: Number of active providers (target: 500 by Month 12)
• Bookings Volume: Completed bookings per month
• Customer Satisfaction: Average review score (target: 4.5+/5)
• Churn Rate: Monthly provider churn <5%
• Revenue: MRR (Monthly Recurring Revenue), GMV (Gross Merchandise Value)
• Website Engagement: Unique visitors, conversion rate

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kimberly.com.au is uniquely positioned to digitally empower the Kimberley region, supporting local providers, stimulating economic activity, and improving service access for all stakeholders.